“Do email campaigns even still work?”
Contrary to this common misconception, yes, email still works as a marketing tool. In fact, email is now (and has been for a while) the #1 digital inbound marketing channel. And with the sale of mobile devices such as smart phones on the rise, email marketing will continue to be important for a long time to come. Why? Email is and has been one of the top activities on mobile devices for years, and smart businesses that know this have been taking advantage of it. Also, with the recent evolution in the email marketing industry that has transformed the way organizations gain consumer trust and automated customer relationship management, email has become a marketing force to reckon with.
Email is a very powerful tool for marketing directly to your potential and current customer base. With email marketing done right, you can turn visitors into subscribers, nurture subscribers to become leads, and convert leads into customers over time. Email marketing is also a great way to maintain continuous communication with your customers, informing them of deals and new offers.
If you aren’t using direct email marketing, now is the time to start.