Does your website come up first when someone does a search related to a product or service you offer? Are you capturing information about site visitors to grow your email lists?
The first thing potential customers do before purchasing a product or service, picking up the phone, sending an email or making a call is to research via the web. Considering 92% of users will not venture beyond the first page of search engine results to find what they are looking for, it’s more important than ever to be sure your company is ranking against your competitors.
Search Engine Optimization (SEO) is the process of improving the search engine ranking of a webpage or website. You need a solid SEO strategy that will not only ensure that your website is found when a related search is performed in a search engine, such as Google, but will also help your website rank at or near the top for a certain set of keywords. But you shouldn’t stop at just increasing traffic — getting customers interested in your brand or offerings once they get to your site is what will generate more revenue for you, and that is what Lead Generation is all about.